Can you name three events you’ve been to that have been properly cemented within your memory?
If you can, congratulations, the events you attended can be classified as memorable experiences.
But if you can’t, then every event you’ve previously been to has failed to cement itself as a memorable experience within your mind.
Now you may be preparing for your own function and wondering how you can maximize the amount of people that go home with memorable experiences.
In this article, I’ll give you a few ideas that you can implement that will each increase how noteworthy your event will be in the memory of your guests.
Read on to get to know what you can do to make your event an experience worthy of your guests’ memory space.
Why?
Here we are at the infamous WHY question.
Why does creating memorable experiences matter?
Well if you want to leave a lasting impression on your audience, considering how much influence events can have as spoken about in our article on business success, you want to create memorable functions.
If your guests don’t remember you, your business, or the event purpose, you stand no chance at hitting the goal of your event whether it is to educate, drive sales, or increase awareness on a subject.
So here’s a few things you can do to make your event notable.
Keep reading until the end to get a hold of the bonus tip to crafting a notable event.
Give away Something Tangible
Gifts are forever to be remembered by your audience.
When hosting any kind of corporate gathering, make sure you leave something tangible out for your audience to take home with them in memory of the event.
Whether it is a premium looking mechanical pen, or a small plaque given to each attendee, you should try to incorporate tangible items into your events.
If you can, arrange for gift bags to be handed out to your guests after the event.
Not only do these tangible objects create a sense of appreciation from your audience, making them remember you, but they can also act as marketing tools if you add some kind of logo or brand image to them.
Every time your audience sees the object, they’ll think directly back to your event. That’s exactly what we want.
Engage Your Audience
If an audience shows up to your event and does absolutely nothing, chances are they’ll forget the event much faster than if they were involved.
We wrote about Engaging an Event Audience in one of our previous articles, so if you’re looking for ideas on how to get your audience involved at your function, I’d highly recommend that you give the article a quick read.
You want to make sure your audience feels like they have a hand in the event’s success, that way they take pride in the event.
Forgetting something that you take pride in is very hard and so their experience at your function is highly unlikely to jump their memory.
Set A Memorable Event Theme
When preparing for a corporate event, you should aim to stand out from the crowd.
I can guarantee you that you will never be the first one in the city, country, or continent to host a conference, product launch, or whatever you’re planning.
But if you can be the first to pick a certain event theme, standing out as one-of-a-kind in the crowded event space will almost always be a 100% promise.
The more you stand out, the more you’re remembered.
Some of the best ways to stand out are through decor, food, music, and entertainment.
Think of it like this, if you meet 19 people all dressed in black and the 20th person is dressed in bright red.
Who’s name are you most likely to remember?
Entertain Your Audience
Keeping an entire audience entertained is a hard task to put it straight.
However, when you do it right, you can push your function to number 1 in the minds of your attendees-all done by having appropriate entertainment.
Sure, some corporate events are more formal-for the stone-faced executives and CEOs-but when you have a more laid back function, you have no excuse not to throw in a bit of entertainment.
A comedian maybe, an interesting speaker, some cool music, a quick and interesting video, the options are endless. You just have to figure out what works best and is appropriate for the event.
Whatever you choose from, not only will it cement your event as a special in your audience’s mind, but it will probably help you stand out as well.
Win-Win.
Bonus
Congratulations! Look who made it to the end of this article.
As a show of thanks, here’s the bonus tip.
Personalization.
Everyone wants to feel like they are at the center of an experience. Tailoring your events to make your audience feel like it was planned personally around them, does exactly that.
When planning for a corporate function, incorporate content and activities that seem personal to your audience allowing them to feel special-a feeling that is rarely forgotten.
Start Crafting
Now that you know the secret sauce to crafting memorable experiences at corporate events, what’s holding you back?
If you’re looking for a clear guide to planning a professional function, check out our article here.
Want to get access to premium event planners to sort out your upcoming event, allowing you to take your hands off the wheel?
Tellit Events is here to answer the calling.
We’re certain that our 9 years of experience in event planning and management will prove vital as we take you along the tiresome journey of preparing for a corporate function.
Oh, but don’t worry, you’ll not be walking the journey, we take on the set-up and preparation of your event wholly allowing you to sit back and relax.
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