A great book launch propels a book to success. It’s that simple.
When you get your book launch right, you’ll have people flocking to get a hold of a copy of your masterpiece as well as spreading the word about your newest publishing.
However, getting a book launch right is no simple task. After spending months and even years writing the book, launching it can seem like another hassle that you’re too tired to even begin.
The reality is that it is the last hurdle between your success and the entire process can be made a breeze if you implement these five most important things.
Want to find out what they are?
Keep reading-I’m about to tell you.
1. Understanding Your Audience
The most important thing you can do when planning for a book launch is to understand your audience.
To make your book launch a success, you need to tailor it specifically to your audience as their satisfaction is a direct measure of the outcome of the launch.
A satisfied audience will buy, support, and recommend your book. An unsatisfied one will walk right out the door after the event has ended with nothing in hand.
Therefore, to be successful you need to ensure audience satisfaction. To do this, start by clearly understanding who your book would best benefit and why.
2. Outreach
Picture this, it’s 5 minutes to the start of your book launch and as you peek through the back stage door you see a very disappointing sight. Only 4 people showed up.
Your mother, your spouse, and your two workmates. Not Good.
If you want people to show up to the book launch, make sure that you begin outreach early.
You need to go off and find people yourself-they don’t just show up out of nowhere.
Don’t worry though, it’s much easier these days with the development of technology. You can now leverage social media, paid advertising, radio, email, text messaging, and so much more to spread awareness about your event.
Focus on targeting the audience you defined in the previous step. Find out where they hang out-digitally or in real life-and put your invitations there.
Outreach is a numbers game. The greater your numbers in outreach, the greater your numbers in results.
3. Pick A Suitable Location
Picking a location is perhaps the most over-complicated aspect of any corporate event.
When hosting a book launch though, you just need to analyze your audience along with your book’s main theme. You can then pick an event venue that correlates to both.
Choose a place with a similar vibe to your book be it naturistic, corporate, or adventurous.
Perhaps the most important thing when picking a venue is making it comfortable and accessible for your audience.
The best thing you could do at this point is pick a location where your target audience typically hangs out. Cafes, community centers, libraries, there’s so many locations where different categories of people hang out.
You just need to find the right one.
4. The Program
Now when preparing a program, your main focus should be on keeping your audience engaged and interested.
Plan a short book launch with your speaking times optimized to be short and sharp without spending too long on one aspect of the book.
You could also try to incorporate engaging activities and events such as Q&A sessions, games, or quizzes with prizes into your program to keep the audience alive and interested.
Remember once again to stick to the program though and avoid being overly carried away by any tiny detail that may pop into your head.
5. Connect With Your Attendees
What many authors who host book launches fail to realize is that the attendees, most of whom have not yet read the book, show up for you-not for the book.
Your job is to channel their interest towards the book.
But to even arouse their interest in the first place, they need to feel a connection to you.
So make sure you set aside time during the book launch to connect with your audience.
There’s many different ways to do this but perhaps the most efficient way is to be available for 1-on-1 and group discussions after or before the launch.
Take the time to understand why your audience showed up and converse with them as you promote your newest book.
It shows that you care for your audience and this gives them the impression that you wrote your book purposefully for their benefit and satisfaction.
Ready To Launch?
Are you ready for take off?
Now that you know how, you can execute the perfect event as you launch your book to the moon!
This article helped? Leave a comment down below with the main thing you took home from it.
If you’re planning a book launch in Uganda and are still shaky on where to start. Don’t stress, Tellit Events has your back.
We take care of all your corporate event planning and management needs, excellently executing on any challenge that you bring to us.
Looking to get professional event planners behind your launch?
Find out more below.
I’ll see you on the other side!
